Adds Expertise from NFL, NBA, MSG, PGA TOUR, Vinik Sports Group, NBC, Turner, IMG, MLS, AEG and Kroenke Sports & Entertainment
October 12, 2023 – (Orlando, Fla.): TMRW Sports, which is focused building progressive approaches in sports, media, and entertainment that inspire the modern sports fan to create deeper connections with technology and culture, has announced key staffing additions with years of experience in the sports and media industry. New additions span some of the most important and iconic brands in sports and media including NFL, NBA, MSG, PGA TOUR, Vinik Sports Group, NBC, Turner, IMG, MLS, AEG and Kroenke Sports and Entertainment.
TMRW Sports new hires include:
Scott Levine, Chief Financial Officer – A licensed CPA with more than 20 years of experience in the sports/finance world, Scott joins TMRW Sports from Vinik Sports Group, owners of the Tampa Bay Lightning and the Amalie Arena, where he was Vice President of Finance and Accounting. Prior to Vinik, Scott was the CFO for Sunrise Sports and Entertainment, owners of the Florida Panthers and the BB&T Center. He will report to TMRW Sports founder and CEO Mike McCarley. Scott’s career also includes positions with MSG, BASE Entertainment, Time Inc., and the Walt Disney Company. He is a graduate of SUNY – Albany.
Yared Alula, Deputy General Counsel – Yared joins TMRW Sports as the company’s Deputy General Counsel where he reports to Christopher Murvin, General Counsel. Yared comes to TMRW Sports from the PGA TOUR where he spent 10 years, most recently as Senior Vice President and Assistant General Counsel. While at the PGA TOUR, Yared worked across a variety of business units and TOUR initiatives including as lead attorney for business development, corporate partnerships and USA Golf. Prior to his time at the PGA TOUR, Yared was a senior attorney for the National Basketball Players Association and an M&A associate with Latham & Watkins in New York City. He received his B.A. in mathematics and economics from Emory University and his J.D. from Harvard Law School.
Chris Reimer, SVP, TGL Communications – Chris joins TMRW Sports as the Senior Vice President, Communication for TGL where he will oversee all aspects of communications for TGL presented by SoFi. He reports to TMRW Sports founder and CEO, Mike McCarley. Chris has more than two decades of experience leading communications efforts in the golf industry. He most recently ran his own PR firm, CR PR Group, which focused on helping companies, events, and athletes bring their stories to life. Prior to opening his own firm, Chris spent nearly 20 years at the PGA TOUR, most recently as Vice President of Championship Management Communications. He is a graduate of the University of Arizona where he spent three years on the school’s football team.
Michael Drazin, Vice President, Broadcast Engineering – Michael joins TMRW Sports as its VP, Broadcast Engineering where he will report to Jeff Neubarth, Vice President, Media, Production. Michael comes to TMRW Sports with more than two decades of broadcast engineering experience, comprised of production, distribution, integration, station group, and network. Michael has worked on some of the most iconic events in sports and entertainment, including Super Bowls, Olympics, The Masters, and Academy Awards. Michael holds a degree in media management from Emerson College and is the recipient of five Emmy Awards.
Humberto Fernandez, Vice President, Client Services and Activations – Humberto comes to TMRW Sports from GMR Marketing where he was led the partnership strategy and evolution across Comcast’s sponsorship portfolio, which included more than 80 marketing partnerships in sports, gaming, NASCAR, music, and Olympics. He reports to Katy Mollica, Senior Vice President and Head of Global Partnerships. Prior to his time at GMR, Humberto held partnership marketing positions at both the NBA and Major League Soccer. He holds a B.A. from Purdue and an M.B.A. from Notre Dame.
Maureen Broughton Murrah, Vice President, Licensing – Maureen joins TMRW Sports to oversee the company’s licensing and merchandise. She will report to TMRW Sports Chief Marketing Officer, Jarrett Dube. Maureen spent more than a decade as the Vice President of Licensing at IMG Worldwide where she oversaw sports, fashion, and consumer brands for the No.1 global licensing agency with more than 200 licensees and key properties The PGA TOUR, Kentucky Derby, Arnold Palmer and Salt Life. Maureen’s wide-ranging career also saw positions at Nike, Danskin and iParty.com. She holds a B.A. in fashion design from the American College of the Arts.
Clay Schroeder, Chief Architect – Clay is a highly-accomplished technology leader with more than 20 years of experience spanning major global organizations. He joins TMRW Sports full-time as the company’s Chief Architect where he has responsibility for enterprise architecture and venue technology. Clay has served as a consultant for TMRW Sports since April 2023. He reports to Andrew Macaulay, Chief Technology Officer. Prior to joining TMRW Sports, Clay was the Chief Technology Officer for Brinks Home Security. Clay holds a B.S. in industrial engineering from Texas A&M University.
TMRW Sports has elevated Katie Fitzpatrick to SVP Construction and CFO Studio and Production. In her role, she will oversee the construction of the new SoFi Center on the campus of Palm Beach State College in Palm Beach Gardens, Fla. She additionally will serve as TMRW Sports CFO for our Studio and Production subsidiaries. She will report to Robin Eletto, Chief People and Facilities Officer.
TMRW Sports has also added the following team members:
- Tom Bellis, Comptroller, formerly at the NFL and Enigma Technologies
- Tanner Coffman, Director, Turf Management from Kroenke Sports and Entertainment
- Imogen Hower, Senior Director, Marketing from Samsung
- Zach Jordan, Director, Venue Live Events from AEG
- Kelly Wolfe, Director, Broadcast Production from NBC Universal
- Amanda Lipke, Director, Client Services & Activations from Turner Entertainment Networks